Coloop

FieldNotes teams with DoReveal to embed AI-driven analytics in its mobile qualitative platform, enabling real-time hypothesis testing from transcripts. The partnership follows a collaboration with Quallie.ai, signaling a shift toward AI-powered qualitative analysis across 40 countries.

Coloop rebuilt Thought Partner Chat and documents its inner workings to boost trust in AI for qualitative research. After a month on-site with researchers and a 200+ survey, the company invites readers to its blog; Jack Bowen leads the message.

Coloop highlights a GPTZero-led probe that caused KPMG to retract an AI report, citing fabrications in citations. EY Canada and Deloitte frame governance issues as AI-use failures, while Coloop pitches CoLoop as validating AI claims with timestamped audio and quotes.