Pulse
Track every competitor in real time.
29€ /month
Start free trial - 5 competitors
- 1 team member
- Daily digests per competitor
- Product, news, marketing & recruiting signals
- KPI extraction
Pricing Your premium researcher
Your premium researcher
at a fixed price
12signals offers three competitive intelligence plans starting at €29/month. All plans include daily competitor digests, news discovery, job posting tracking, LinkedIn ad monitoring, KPI extraction, and homepage claim tracking. Start with a 30-day free trial — no credit card required.
Radar
Understand market movements and early signals.
99€ /month
Start free trial - 10 competitors
- 5 custom topics, e.g. Agentic AI
- 10 team members
- Everything in Pulse
- Daily digests also per topic & segment
- Competitor Segmentation
- Weekly Strategic Assessment
Studio
Analyze strategies and tactics in depth.
from 449€ /month
Talk to sales - 20+ competitors
- 15+ custom topics
- Unlimited team members
- Everything in Radar
- Advertising Analytics
Feature comparison
| Feature | Pulse | Radar | Studio |
|---|---|---|---|
| Competitors | 5 | 10 | 20+, grouped by segment |
| Segmentation Group competitors into segments like Direct / Adjacent / Benchmark | — | ✓ | ✓ |
| Topics Early signals around a theme — discover companies you didn't know | — | 5 | 15+ |
| Team members | 1 | 10 | Unlimited |
| Product signals | |||
| Homepage claim tracking Headlines, USPs, value propositions | ✓ | ✓ | ✓ |
| Pricing page monitoring Coming soon Prices, packages, model changes | ✓ | ✓ | ✓ |
| Feature discovery | ✓ | ✓ | ✓ |
| News signals | |||
| News discovery | ✓ | ✓ | ✓ |
| Social media discovery | ✓ | ✓ | ✓ |
| RSS / newsletter analysis | ✓ | ✓ | ✓ |
| KPI extraction Revenue, ARR, MRR, growth, customers, enterprise customers, users, headcount, funding rounds — and more | ✓ | ✓ | ✓ |
| Marketing signals | |||
| See competitor ads as they go live Each new LinkedIn ad appears alongside news, jobs and product updates | ✓ | ✓ | ✓ |
| Creative Library Browse, filter, compare ads across competitors | — | — | ✓ |
| Topic Analysis Which topic gets promoted by whom, and how does that shift over time? | — | — | ✓ |
| Recruiting signals | |||
| Job postings tracking New / active / closed | ✓ | ✓ | ✓ |
| Historical hiring movement | ✓ | ✓ | ✓ |
| Digests & reports | |||
| Daily digests | Per competitor | Per competitor / topic / segment | Per competitor / topic / segment |
| Weekly Strategic Assessment Executive briefing combining all data sources | — | ✓ | ✓ |
| Service | |||
| Onboarding | Self-service | Self-service | Priority setup incl. topic keyword curation |
Feature
Pulse
Radar
Studio
Competitors
5
10
20+, grouped by segment
Segmentation Group competitors into segments like Direct / Adjacent / Benchmark
—
✓
✓
Topics Early signals around a theme — discover companies you didn't know
—
5
15+
Team members
1
10
Unlimited
Product signals
Homepage claim tracking Headlines, USPs, value propositions
✓
✓
✓
Pricing page monitoring Coming soon Prices, packages, model changes
✓
✓
✓
Feature discovery
✓
✓
✓
News signals
News discovery
✓
✓
✓
Social media discovery
✓
✓
✓
RSS / newsletter analysis
✓
✓
✓
KPI extraction Revenue, ARR, MRR, growth, customers, enterprise customers, users, headcount, funding rounds — and more
✓
✓
✓
Marketing signals
See competitor ads as they go live Each new LinkedIn ad appears alongside news, jobs and product updates
✓
✓
✓
Creative Library Browse, filter, compare ads across competitors
—
—
✓
Topic Analysis Which topic gets promoted by whom, and how does that shift over time?
—
—
✓
Recruiting signals
Job postings tracking New / active / closed
✓
✓
✓
Historical hiring movement
✓
✓
✓
Digests & reports
Daily digests
Per competitor
Per competitor / topic / segment
Per competitor / topic / segment
Weekly Strategic Assessment Executive briefing combining all data sources
—
✓
✓
Service
Onboarding
Self-service
Self-service
Priority setup incl. topic keyword curation
FAQ
- Is there a free trial?
- Yes. Every plan starts with a 30-day free trial. No credit card required. After the trial, your subscription continues at the plan price until canceled.
- Can I switch plans later?
- Yes. You can upgrade or downgrade your plan at any time. Changes take effect immediately.
- What payment methods do you accept?
- We accept all major credit cards and SEPA direct debit for European customers.
- Can I cancel at any time?
- Yes. All plans are billed monthly and can be canceled monthly. No long-term contracts.
Ready to see what your competitors are planning?
Start your 30-day free trial. No credit card required.