AI in Qualitative Market Research
Artificial intelligence applied to qualitative market research — automating or augmenting traditionally manual research methods like interviews, focus groups, ethnography, and open-ended survey analysis.
Recent Signals
AI in Qualitative Market Research
NewsSensemaking AI in Public Deliberation Pilots
Jigsaw's Sensemaking AI suite enables Adaptive Interviewing, Automated Insights, and Predictive Agreement in public-deliberation pilots; Oklahoma participants reported AI follow-ups helped explore ideas, and a national poll produced multiple consensus statements.
Conveo
LinkedIn AdUnited StatesCanada and 1 othersNew Ad: AI-driven consumer brand trust shift
Yesterday [OpenAI](https://www.linkedin.com/company/openai) and Stripe launched agentic payments in Chatgpt At the same time, 60%(!) of people trust AI more than any person they know for product recommendations That’s today. What an incredible opportunity for brands. We ran a study with 330 in depth interviews on how consumers are using AI to make product decisions. AI is making them: - Change brands - Lose and build trust in brands - Buy more high quality products This was the topic of our Masterclass and opening talk at [Esomar](https://nl.linkedin.com/company/esomar) Prague. Thank you [Unilever](https://uk.linkedin.com/company/unilever) [Nikos Triantafyllou](https://nl.linkedin.com/in/nikostriantafyllou) and [Lynn Gately](https://ch.linkedin.com/in/lynn-gately) for our amazing talk! DM or comment for access to our study on how AI is changing the shopping cart so your brand can get ahead [Florian Hendrickx 🔥](https://be.linkedin.com/in/florianhendrickx) [Lenny Murphy](https://www.linkedin.com/in/leonardfmurphy) [Niels Schillewaert](https://be.linkedin.com/in/nielsschillewaert) [Alexandra de Hemptinne](https://be.linkedin.com/in/adehemptinne) [Dieter De Mesmaeker](https://be.linkedin.com/in/dieterdemesmaeker) [Rory Curran](https://uk.linkedin.com/in/rory-curran-653b6790) [Laura Hoste](https://www.linkedin.com/in/laurahoste)
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